Thank you! How often do you thank your customers?

The word customer is derived from the noun – custom, which means to make purchases or give orders.

One of the biggest mistakes businesses make is forgetting to thank their customers. It is very easy to forget that customers are the one thing that keeps businesses running. Customers are the heart and soul of a business and without them, well, life can get pretty tough.

Therefore a simple thank you will have your customers returning time and time again, and will be more likely to refer your services. Who know two simple words could accomplish so much?

There are so many ways great ways you can thank your customers. We have outlined a few ways below to get you thinking:

1.       When ending a telephone conversation, finishing a meeting or signing off on an email, say thank you

2.       Make sure your sales staff thank the customer – there is a resentment when a customer has to thank the sales staff, for taking their money!

3.       When you receive a new client, send them a short email or nice card and thank them for choosing your business

4.       When your client makes comments or suggestions, thank them for taking the time to provide you with feedback as to how to make your business better

5.       Each month, randomly choose a loyal customer from your database and send them a small gift to thank them for their continued business

6.       Acknowledge milestones – customers who have been loyal to your business for 3 years, 5 years, even 10 years – and send them an appreciation gift

7.       Find out when your customers birthday is, and send them a text message or Happy Birthday phone call

8.       Hold an event at your business and invite your loyal customers to preview your new/improved ….

9.       When you see one of your customers achieving something special (awards, new premises, new products etc) take the time to write them a note and congratulate them on their achievement

10.   Invest in branded promotional merchandise that you can send your customers when you want to thank them

Customers will be grateful that you have made the time and effort to make them feel valuable and important.

So show your appreciation and say thank you to your customers and clients. They’ll thank you for it in more ways than one!

At Positive PR we can help you to thank your customers from as little as $100 with thank you email templates, email flyers and personally designed Thank You note cards.